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Ail rose de Billom — AI-generated illustration AI-generated illustration

Auvergne

Ail rose de Billom

An emblematic crop of the Limagne plain, Ail rose de Billom was once the “white gold” of the pays de Billom before becoming a niche crop, plaited by hand and sold direct.

Vegetable from Auvergne.

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At a glance

History & Origins

Ail rose de Billom — AI-generated illustration AI-generated illustration

From the crusades to the monks' gardens

According to the growers' trade association, garlic has been present in Limagne since the return from the crusades in the 14th century, thriving in gardens thanks to the work of monks until the 19th century. It was then grown in open fields by the farming community and marketed by brokers. Around 1860, it replaced hemp, which was then in decline in the area, and developed alongside sugar beet: this marked the beginning of Billom garlic's renown.

Ail rose de Billom — AI-generated illustration AI-generated illustration

The “white gold of Billom”

Billom, a medieval town and the gateway to the Livradois, owed the marketing of this “white gold” to its fairs and markets. Between 1860 and 1960, INRA engineers selected varieties of pink garlic suited to the local area, and production reached its peak: 2,000 hectares of pink garlic, 5,500 tonnes a year, fourteen merchants in Billom, and 200 employees at the Rochias packaging plant, where garlic was bagged in packs of three or four heads, or processed into powder or paste. Part of the harvest was sent to Bordeaux and the South-West, where garlic holds an important place at the table, as in frottée à l'ail, toasted bread drizzled with oil and rubbed with garlic.

From decline to revival

With the arrival of maize and cereal farming, garlic lost its predominance and became a niche crop, often sold directly from the farm or through short supply chains. From the 1980s onwards, cultivated land fell from 2,000 hectares to fewer than a hundred. To defend this emblematic crop, growers and merchants created the Fédération de l'Ail d'Auvergne in 1994. It conducts training, promotional activities, and support for setting up farms, as well as a project to obtain PGI status.

Story also has it that Auvergne garlic travelled as far as the British Isles during the Second World War: French soldiers stationed in England, lacking garlic, allegedly went on strike, and servicemen parachuted into Auvergne by night were sent to bring some back from Limagne.

Product characteristics

Sensory profile

Appearance

Pink garlic, sold in plaits, in bunches or loose.

Taste

A flavour described by the sector as “inimitable”, which it attributes, along with its long-keeping qualities, to the typicity of the terroir.

How it is made

01

Open-field cultivation

on the Limagne plain, the “Auvergne Tuscany”, between the Allier valley and the Monts du Livradois-Forez, on clay-limest… Read more
on the Limagne plain, the “Auvergne Tuscany”, between the Allier valley and the Monts du Livradois-Forez, on clay-limestone soils.
02

Low-input management

little irrigation, as the cultivated varieties have low water requirements, and mechanical weeding to limit herbicides.

03

Long shelf life

pink garlic keeps for a long time, eliminating the need for anti-sprouting agents on the bulbs.

04

Marketing

roughly half the garlic is sold direct by growers, the other half by merchants based in the area.

Tasting & pairings

Ail rose de Billom — AI-generated illustration AI-generated illustration

Ail rose de Billom can be found in plaits, in bunches or loose, directly from growers, in delicatessens and farm shops, or at the Foire à l'Ail de Billom on the second weekend in August. Local artisans also process it: in Issoire, l'Yssoirien, a cheese made with Ail rose de Billom, is one example. In the South-West, where part of the harvest was once dispatched, the garlic is rubbed onto toasted, oiled bread—the frottée à l'ail.

Labels & certifications

Good to know

No official quality sign (PDO (AOP), PGI (IGP), Label Rouge) is certified for Ail rose de Billom. The trade federation indicates that it has launched a project to obtain a PGI, using this application as an opportunity to set out the values it champions: little irrigation, mechanical weeding, and no anti-sprouting agents.

The people of the terroir

No producer is listed for this product yet.