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Gwell — AI-generated illustration AI-generated illustration

Brittany

Gwell

"To make Gwell, you need Gwell: a fermented milk passed down from farm to farm, like a sourdough starter."

Dairy product or egg from Brittany.

Discover

At a glance

History & Origins

Gwell — AI-generated illustration AI-generated illustration

The gros lait of Douarnenez

Gwell is a 'gros lait' (laezh teo in Breton), a traditional dairy speciality at the crossroads between lait ribot and yoghurt. It is said to originate from Douarnenez, in Finistère, but this fermented milk was once made throughout Bretagne, where products based on curdled or fermented milk were widely consumed. Prized above all in Finistère, it was eaten in homes as well as in crêperies.

Gwell — AI-generated illustration AI-generated illustration

A cow saved from oblivion

Its history is inseparable from that of the Bretonne Pie Noir, a small, hardy cow with rich milk. The breed's numbers collapsed with the industrialisation of agriculture, from around 700,000 head in 1900 to some 1,600 in 2010; a rescue plan revived it, and today it is one of Slow Food's 'Sentinels'. In the 1970s and 1980s, a small group of breeders preserved the breed, and with it gros lait. A farming couple, the Cochys, then rescued the recipe from oblivion and renamed it Gwell in the 1980s.

A play on words turned trademark

'Gwell' means 'better' in Breton, and its homophone 'goell' refers to the ferment, the starter: the name expresses both the quality and the craft. The trademark was registered in 1993 with the INPI by the Union bretonne pie noir. In 2018, Gwell was opened up to other Breton breeds — Froment du Léon, Armoricaine and Nantaise — whereas historically it was made only with milk from the Pie Noir. In 2019, breeders came together in the Association des Paysans Producteurs de Gwell to obtain a PDO.

Product characteristics

Sensory profile

Appearance

a firm, creamy fermented milk with a slightly stringy texture.

Taste

mild, followed by a pleasant tangy sensation and an impression of freshness.

Texture

firm and creamy, a little stringy.

How it is made

01

The milk

whole milk from Breton cows (Pie Noir, or Froment du Léon, Armoricaine, Nantaise), produced on the farm: Gwell is exclus… Read more
whole milk from Breton cows (Pie Noir, or Froment du Léon, Armoricaine, Nantaise), produced on the farm: Gwell is exclusively farmhouse-made.
02

Inoculation

the milk, pasteurised then cooled, is inoculated with a little Gwell from the previous batch: this is the back-slopping … Read more
the milk, pasteurised then cooled, is inoculated with a little Gwell from the previous batch: this is the back-slopping technique, producing a farmhouse starter passed down from producer to producer.
03

Incubation

the milk ferments for about four to five hours.

04

Cooling

the Gwell is then chilled, and sold in pots.

Tasting & pairings

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Gwell is eaten like a yoghurt, plain or with sugar, honey, jam or cereal. It is also used in cooking, in both sweet and savoury recipes, as a sauce or a dip; the association suggests, for example, roasted aubergine with Gwell, or Gwell with forest honey, toasted buckwheat and apple. As a farmhouse product, it also serves as a starter to make cream, butter or cheese. It is found mainly through short supply chains: on the farm, at markets, in organic shops, grocery stores and at cheesemongers, in Bretagne and in a few Parisian shops.

Varieties

Gwell de Bretonne Pie Noir

the historic recipe, made with milk from the emblematic breed.

Gwell from other Breton breeds

Froment du Léon, Armoricaine or Nantaise, permitted since 2018.

Labels & certifications

Good to know

Gwell does not hold any official quality mark to date: 'Gwell' is a trademark registered in 1993, and the Association des Paysans Producteurs de Gwell, founded in 2019, is preparing an application for a PDO (AOP). If successful, this would be the first Breton dairy PDO and the first French PDO for a fermented milk.

The people of the terroir

No producer is listed for this product yet.