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PGI — Midi-Pyrénées
A young Aubrac-Charolais cross heifer, raised on mountain pasture: tender and marbled meat, elegant flavour of the Aubrac.
Beef from Midi-Pyrénées, PGI (IGP) since 2010.
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Génisse Fleur d'Aubrac is born from the cross of an Aubrac-breed dam (local, hardy) and a Charolais-breed sire (beef). The Aubrac mountains, originally dedicated to cheese production, gradually turned towards extensive beef cattle farming during the 20th century; crossbreeding with Charolais spread from the 1960s onwards, steadily giving rise to Génisse Fleur d'Aubrac. The association holding the brand was created in 1988. PGI status was obtained in 2010.
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The Aubrac plateau, at an altitude of between 700 and 1,000 m, offers rich and abundant grassland resources under a harsh climate marked by wind, winter snow and summer storms. The heifers are born, reared and prepared for market within this area of 313 communes straddling Aveyron, Cantal, Lozère and Haute-Loire, feeding mainly on grass, hay and forage from the farm. This high-altitude terroir produces fine, lightly marbled meat with a characteristic flavour.
The Aubrac is a high mountain plateau in the south of the Massif Central. Aubrac livestock farmers perpetuate an extensive pastoral system here, based on vast natural meadows and a balance between man and the land. Burons (mountain chalets) and transhumance remain its living heritage, still visible on the plateau.
Appearance
Bright red meat, relatively lean, lightly marbled, creamy-white fat
Aroma
Discreet, herbaceous note, mountain character
Taste
Flavourful and tender, fed on grass, hay and forage from the farm
Texture
Tender
on the farms of the Aubrac plateau, from an Aubrac dam and a Charolais sire
on mother's milk, weaning at 6 months minimum
6 to 8 months per year on the natural pastures of the Aubrac, alternating with the barn and hay in winter
grass, hay and forage produced on the farm
between 24 and 42 months, strictly heifers that have never calved
280 kg minimum, E/U/R classification on the EUROP grid
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Since: 2010
Area covered: 313 Aubrac communes (Aveyron, Cantal, Lozère, Haute-Loire)
Key requirements: Aubrac dam × Charolais sire cross, pasture 6–8 months/year, slaughter at 24–42 months, carcass 280 kg min., ODG-traced
No producer is listed for this product yet.
