AI-generated illustration
Picardy
‘The Thresor de santé, in 1607, already bears witness to its importance: a fruit juice for everyday drinking, found in this Kingdom in the provinces of Picardie, Bretagne and Normandie la basse.’
Cider-based drink from Picardy.
AI-generated illustration
Poiré is a sparkling alcoholic drink obtained by fermenting pear juice, less well known and of more recent origin than apple cider, with which it shares its Picard history. Lighter in colour than cider, it generally has an alcohol content of around 3% vol., lower than that of cider, and is distinguished by a tart, aromatic note characteristic of fermented pear juice. As early as 1607, the treatise Thresor de santé already attested to the importance of these fruit drinks in the kingdom's consumption habits, classing them among ‘fruit juices for everyday drinking, found in this Kingdom in the provinces of Picardie, Bretagne and Normandie la basse’.
Like cider, Picard poiré suffered a sharp decline in the 20th century. At the start of the century, heavy consumption of these beverages by farm labourers during peak field work prompted producers to abandon lower-yielding local varieties in favour of fruit brought in from Bretagne or Normandie. After the two World Wars, rural depopulation, the mechanisation of arable farming and subsidies for grubbing up fruit trees further accelerated this decline: cider and poiré production became increasingly scarce in Picardie. Only more recently has the sector regained a more prominent standing, buoyed by new production techniques and promotional efforts by the Chambres d'Agriculture and local stakeholders.
The production of poiré in France remains extremely limited: suitable perry pear trees — specific varieties distinct from dessert pears — are rare. Today, Picardie encompasses several areas where cider and poiré are made: the Thiérache, the Vimeu and the Ponthieu. In the Amiénois, the Cidrerie de la Garenne in Saint-Gratien (Somme) also crafts a poiré alongside its cider. Outside Picardie, poiré is produced in France only in the Norman Bas-Domfrontais, whose climate and soil are likewise suited to this demanding crop. The perry pear varieties grown in Picardie bear local names rarely found elsewhere — la Branche, la Fossey, la Planc de blanc, la De Cloche, la Longuet, la Gaubert, la Rouge Vigné and la Williams — and while cider makers often produce poiré as well, the reverse is less common.
Appearance
Sparkling beverage, lighter in colour than apple cider.
Aroma
Promising fruity fragrances, carried by the fermented pear juice.
Taste
Characteristic tart and aromatic note, lower in alcohol and generally perceived as lighter than cider.
Texture
Bubbly effervescence, obtained through the natural fermentation of the pear juice.
The perry pear varieties cultivated in Picardie — Branche, Fossey, Planc de blanc, De Cloche, Longuet, Gaubert, Rouge Vigné and Williams — are pears specifically suited to fermentation, distinct from dessert pears.
The pear juice ferments, developing the effervescence and tangy aromas characteristic of poiré.
The poiré is bottled, just like cider, with an alcohol content generally close to 3% vol.
AI-generated illustration
Poiré is traditionally enjoyed with a meal or as an aperitif, particularly in a ‘kir’; in summer, its refreshing character makes it a welcome drink during warm Picard afternoons. Aromatic and low in alcohol, it is also used in cooking, especially in traditional desserts such as pears poached in honey coulis.
Family-run
Get listed and reach more lovers of regional produce.
Request a listing