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PGI — Label Rouge — Languedoc-Roussillon

Volailles du Languedoc

Languedoc farmhouse poultry: tender white meat, free-range, delicate mild flavour.

Free-range poultry from Languedoc-Roussillon, PGI (IGP) since 1996.

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At a glance

History & Origins

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The Languedoc farmyard, a tradition as old as the vineyards

The poultry-farming tradition in Languedoc is as old as the vineyards that cover its garrigues. On the farms of Gard, Hérault, and Lozère, the farmyard has always held a central place: chickens, guinea fowl, capons, and turkeys fed on scraps from the vines and orchards, fattening on sun-drenched outdoor runs before reaching the family table. This extensive farming model — unhurried, attuned to the rhythm of the Mediterranean seasons — has for centuries shaped poultry with a more pronounced, complex flavour than birds reared in confinement.

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The 1996 PGI, belated recognition of a Label Rouge obtained back in 1984

It was this tradition of extensive farming that Label Rouge, obtained in 1984 by the SICA Cévennes-Languedoc, was first to reward; the "Volailles du Languedoc" PGI only followed twelve years later, registered in 1996 in accordance with European Regulation No 1107/96. This dual certification guarantees both geographical roots — Gard, Hérault, Lozère, and Bouches-du-Rhône — and organoleptic quality monitored through tasting. More than twenty farmers belong to the group today, producing in the region of 480,000 birds a year (chickens and guinea fowl combined), in compliance with specifications that mandate open-air rearing and prohibit any growth promoters in the feed.

Product characteristics

Sensory profile

Appearance

Well-conformed whole bird, fine lightly golden skin, uniform pearly-white fat, white to pinkish meat

Aroma

Light and herbaceous, pleasantly rustic, with no greasy or strong odour

Flavour

Firm flesh and muscle, juicy meat, non-greasy and full of flavour; the aromatic plants of the garrigue (thyme, rosemary, savory, bay laurel) that surround the animals impart a delicate flavour to them.

Texture

Tender yet firm flesh, melting fat, generous cooking juices

How it is made

01

Breeds

slow-growing strains, each delivery of chicks accompanied by a certificate of origin

02

Housing

reared in well-lit poultry houses of 400 m² maximum, pop-holes to the run open from 9:00 to dusk

03

Open air

mandatory access to a grassy and/or shaded outdoor run by 6 weeks at the latest (chickens, capons, poulardes) or 7 weeks… Read more
mandatory access to a grassy and/or shaded outdoor run by 6 weeks at the latest (chickens, capons, poulardes) or 7 weeks (turkeys); minimum area of 2 m²/bird for chickens and guinea fowl, up to 6 m²/bird for turkeys
04

Feed

minimum 75% cereals and cereal by-products as a weighted average (70% for guinea fowl), growth promoters and antibiotic … Read more
minimum 75% cereals and cereal by-products as a weighted average (70% for guinea fowl), growth promoters and antibiotic growth promoters prohibited throughout the entire rearing period
05

Duration

minimum slaughter age of 81 days for chicken, 94 days for guinea fowl, 126 days for poularde, 140 days for turkey, and 1… Read more
minimum slaughter age of 81 days for chicken, 94 days for guinea fowl, 126 days for poularde, 140 days for turkey, and 150 days for capon
06

Packaging

fresh or frozen, whole or in cuts, under the Label Rouge + PGI label

Tasting & pairings

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Volailles du Languedoc shine in all the great dishes of the Midi. Roast chicken with garrigue herbs — wild thyme, rosemary, savory — is the Sunday dish par excellence. Guinea fowl, meatier and subtly gamey, pairs ideally with Lucques olives and confit tomatoes.

In winter, capon stuffed with truffles or ceps from the Languedoc forests is the celebratory dish that brings families together. Turkey, stuffed with Cévennes chestnuts and apples, graces year-end holiday tables.

Wine pairings: a white Languedoc (Picpoul de Pinet, Clairette du Languedoc) for dishes in white sauces; a light red from Saint-Chinian or Faugères for roast poultry.

Labels & certifications

PGI (IGP)

Since: 1996

Area covered: Gard, Hérault, Lozère, Bouches-du-Rhône

Key requirements: Slow-growing strains, slaughter age from 81 to 150 days depending on the species, outdoor run of at least 2 m²/bird, cereals ≥ 75%, no growth promoters

Label Rouge

Since: 1984

Area covered: Gard, Hérault, Lozère, Bouches-du-Rhône

Key requirements: Same requirements + regular organoleptic testing (tasting, cooking loss)

The people of the terroir

Producer Autignac

Maison Coste

Major house

Maison Coste presents itself as a family business founded in 1953 in Autignac, in the Hérault, by Jean Coste, a winegrower who then branched out into poultry farming before expanding into industrial operations with the construction of a slaughterhouse in 1978. In 1998, his son Jean-Paul secured Label Rouge certification for the business, which subsequently led to the creation of the Poulet Fermier du Languedoc brand.

Since 2017, Yannick, Jean-Paul's son, has joined the management, bringing a strategy of monitoring and quality and hygiene control, as well as a particular focus on animal welfare. The company claims a partnership with the regional brand Sud de France and a presence in supermarkets, rural butcher's shops, and grocery stores.

AddressRue du Stade, 34480 Autignac, France
Phone+33 4 67 90 24 42
Emailcontact@maison-coste.fr
Websitepoulet-languedoc.fr
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