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PGI — Pays de la Loire
Reared free-range in the peaceful meadows of the Vendée bocage, Volailles de Vendée — chickens, turkeys, guinea fowl, geese and ducks — embody the rustic quality of the coastal terroir.
Free-range poultry from Pays de la Loire, PGI (IGP) since 1996.
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The Vendée, with its mild and sunny oceanic climate, brings together favourable conditions for the steady production of cereals — the foundation of the poultry's diet. Poultry farming has long been woven into Vendée culture, and supply chains operating under the Label Rouge and PGI (IGP) quality marks have been producing their farmhouse poultry for more than 50 years.
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The Volailles de Vendée PGI encompasses the main table poultry species reared within Vendée quality supply chains: chickens (slow-growing strains), turkeys, guinea fowl, geese, ducks, capons and quail. This diversity reflects the savoir-faire of local farmers and producer groups.
The mild and sunny oceanic climate of the Vendée enables the steady production of cereals, which form the basis of the poultry's diet: 100% plant-based feed supplemented with vitamins and minerals, including a minimum of 75% cereals.
The Vendée terroir combines two complementary facets:
Appearance
Well-conformed carcasses, fine skin, varied colouring depending on species and breed.
Aroma
Subtle and natural.
Taste
Pronounced flavour, imparted by the cereal-based diet.
Texture
Firm, generous meat, the result of open-air exercise foraging across tree-planted runs.
grassy, tree-planted runs from a very young age
100% plant-based, containing a minimum of 75% cereals (at least 75% for table chickens)
strains selected for the quality of their meat
, favourable to animal welfare
, varying according to species: 81 days for chickens, up to 175 days for geese
Vendée farmers produce a wide range: black, white or yellow chickens, turkeys, guinea fowl, geese, ducks, capons and quail, each product holding its own Label Rouge recognition (for example, farmhouse black chicken since 1969, farmhouse guinea fowl since 1982, farmhouse goose since 1997).
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Roasted whole or in portions, braised in wine, gently pan-fried. Excellent in terrines and pâtés. Accompaniments of regional vegetables. Pairings with dry Vendée ciders and light Loire red wines.
Since: 1996
Area covered: Vendée, neighbouring cantons (44, 49, 17, 79)
Key requirements: Free-range rearing, 100% plant-based feed, min. 75% cereals, selected breeds
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